Ada Cooke

Arties Ice Cream

Identity

I wanted to revive a beloved neighborhood ice cream shop from my childhood with this branding concept. The logo features custom lettering whose mono-weight lines and open curves are reflected in the rest of the branding. The identity also includes a whimsical ice cream-themed pattern — appearing in different colors for different sizes of ice cream cups — whose elements can be reused elsewhere, as seen on the menu.

  • Arties Ice Cream logo
  • Arties Ice Cream logo and pattern
  • Arties Ice Cream menu
  • Arties Ice Cream menu close-up
  • Arties Ice Cream cup packaging