1201 Eye logo
1201 Eye event invite
1201 Eye brochure
1201 Eye eblast

1201 Eye

Brand Identity, Marketing Collateral

The architecture of 1201 Eye Street — the zigzag lines of the building's face and the fanned glass awning over the entrance — lends itself beautifully to a logomark that embraces those unique features. This branding identity continues to draw from the architecture beyond the logo, as the angular zigzag becomes a repeating motif and secondary design element throughout the marketing materials.