This project especially insisted the designer be a jack-of-all-trades: from brand identity and logo design, to packaging, to photography, to print, to web.
The fresh branding came alongside a building renovation project, which we promoted with a cardboard VR headset through which the new upgraded lobby could be toured. I concepted this marketing initiative and worked with the architect team at Gensler to make it a reality. A print brochure (with photographs taken myself), a website (built myself and including an interactive availability diagram), and more rounded out the campaign.