Food Loop logo
Food Loop logo on business cards
Animated gif stickers for Food Loop to use on Instagram
Rows of Food Loop cards on promotional paper bags of compost soil

Food Loop

Logo, Animations

Food Loop, a food waste collection and composting business, was looking for a fun and friendly logo that pushed the idea of "farm to table to farm." They came to me with a vision of a script font and the use of food scrap elements within the logo, and I brought that vision to life. The reality of food waste is messy, and so we took the visuals to a welcoming place that would encourage people to take part.

As Food Loop grew, they returned to ask for animated gifs to be used in Instagram Stories and Reels, which I created using common composting catchphrases and elements from their logo. These gifs have collectively reached 800k+ views on GIPHY Stickers.