Food Loop, a food waste collection and composting business, was looking for a fun and friendly logo that pushed the idea of "farm to table to farm." They came to me with a vision of a script font and the use of food scrap elements within the logo, and I brought that vision to life. The reality of food waste is messy, and so we took the visuals to a welcoming place that would encourage people to take part.
As Food Loop grew, they returned to ask for animated gifs to be used in Instagram Stories and Reels, which I created using common composting catchphrases and elements from their logo. These gifs have collectively reached 800k+ views on GIPHY Stickers.